Summary
AI can unlock enormous value, but how can you make every AI initiative deliver measurable impact?
Whilst 65% of marketing leaders plan to increase their investment in AI in 2026, how can modern marketing teams deliver personalized, data-driven campaigns at scale, while navigating fragmented data, compliance risks, and rising customer expectations- fast?
This masterclass will bring together senior marketing, data, and technology leaders to discuss shared challenges and discover practical ways to integrate AI into your marketing efforts for optimal results.
Speakers:
- Robert Wilson-Fry- Senior Director of Strategic Partnerships, Uniphore
- Alasdair Cameron-Mowat- Senior Sales Engineer (Marketing AI), Uniphore
You leave with insights on:
- The top challenges marketing teams face when operationalising AI today
- Underserved areas in the modern marketing stack where AI can drive impact
- How to define goals & success metrics for AI-powered marketing initiatives
- Where AI is being applied in the marketing lifecycle & where adoption is stalling
- Common barriers to scale, from data fragmentation to readiness
- How teams are planning to overcome these challenges in 2026 and beyond
Agenda
Tuesday 23rd June 2026
| Thursday 21st May 2026 | |
|---|---|
| 18:00 | Welcome and Drinks Reception |
| 18:30 | Introduction |
| 19:00 | Networking Dinner & Roundtable Discussion |
| 21:00 | Closing Remarks |
| 21:30 | Event Ends |